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How to Build Trust with a Client Before the First Session

therapist relationship

A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.

Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.

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How to Make Sure Your Online Photos are Copyright-Friendly

How to make sure your online photos are copyright-friendly

Graphics and pictures are a great way to enhance your social media engagement for your private mental health practice. They add something that words cannot, they show personality, they can break up large blocks of text, and they add visual interest. However, in our Internet age, there is a very real danger of getting into trouble if you use an unauthorized photo. The owner of the image(s) can slap you with a fine or a law suit. Read more

Therapist Roll Call: Join The Private Practice Pinterest List

Therapist Roll Call Pinterest

Do you use Pinterest? I do and I have found some amazing relationship and emotional health resources for my clients and practice building resources. I’ve also found that it’s a great way to direct visitors to my website and learn about my services.

In the past, I’ve featured a roll call for therapists so we could connect on Twitter and Facebook, and it was very well received. I’d like to continue that tradition so we can get to know each other more on social media.

I recently wrote about how Pinterest can benefit your practice. So let’s all add our Pinterest information and see what kinds of things we’re pinning on our boards. Connect with me on Pinterest here

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Webinar: How to ‘Break Up’ With Managed Care and Build a Fee-For-Service Practice

Webinar: How to break up with managed care

New webinar this Wednesday on building a fee-for-service private practice

I’ve written previously about my decisions to ‘break up’ with managed care and build a fee-for-service only practice. This topic comes up often in my Private Practice Toolbox Facebook Group. Group members often ask questions like:

  • Is it really possible for private practitioners to build a cash-pay practice in our current economy?
  • How do you find clients who are willing to pay your full fee at each session?
  • How do I overcome the fear of losing all of my clientele if I resign from insurance panels?
  • How do you address the needs of those in your community who can’t afford your services if you don’t work with insurance?

If you’ve ever wondered these questions, you may be interested in my upcoming webinar this Wednesday.

Date: Wed. Oct 10, 2014*

Time: 11:00 a.m. (PT)/Noon (MT)/1:00 p.m. (CT)/2:00 pm (ET)

Length: 90-minutes

*If you can’t make the live webinar at that date & time, no problem! You’ll receive a link to watch the replay video at your convenience, but you do need to register.

Reserve your seat here

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4 Ways To Use Pinterest To Build Your Practice

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Pinterest is a social media platform that therapists might overlook when building their online presence. It may seem more tailored toward foodies, pop culture junkies, or book lovers than for people wanting or providng professional counseling. However, Pinterest can be a valuable way to serve your online community and also get the word out about yourself and the clinical services you offer.

Joe Sanock, an LPC who also works as a private practice consultant, explains that “People who go on Pinterest are dreaming about having a new life. It could be a new hair style, a new dress, or a renovation. They are in a mindset of change. As counselors, we fit perfectly into that mindset.” He says that Pinterest is his leading referral for both his private practice and consulting business. Bottom line: Pinterest can work as a great marketing tool for you (read more about Joe’s experience here).

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The Power of Online Presence: Blogging Brings Training Opportunities for Art Therapist Lisa Mitchell LMFT

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Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.

Lisa Mitchell MFT, ATR, LPC, is director of The Art Therapy Studio in Sacramento, CA and owner of InnerCanvas.com. She helps teens and adults use their creativity to heal from trauma, depression, and anxiety. Read here about how Lisa’s online presence grew her outreach exponentially:

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The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC

practice-of-the-practice-web-logo

Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.  

This is the second post in our new series “The Power of Online Presence.” Today’s featured therapist is Joseph R. Sanock, an MA, LLP, LPC, NCC who owns “Mental Wellness Counseling” and also works as a private practice consultant with “Practice of the Practice.”

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8 Steps to Launching or Relaunching a Psychotherapy Practice

Launch (3)

In this guest post, Miranda Palmer LMFT and Kelly Higdon share eight ways to thrive in the current private practice climate.

The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts!

Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living.

The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.

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The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author

power of online

Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.  

I’ve discussed in great length ways that my online presence has benefited my private practice. But don’t just take my word for it. Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I’ve asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence.  This is the first of several interviews where you can learn from the professionals.  My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities. Read more