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4 Ways to Build a Thriving Practice in an Uncertain Economy

Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.

Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.

So how did I do it?  I put time and energy into creating and maintaining a strong online presence.

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10 Ways Blogging Transformed My Private Practice

Jodie Gale MA built a thriving practice through online presence, blogging and social media. Read about her journey in this inspiring guest post.

When I returned home from the UK several years ago, I was shocked at the state of psychotherapy in Australia. There was, and still is, a lack of understanding about what psychotherapy is and a lack of promotion regarding the benefits of psychotherapy from our professional associations. Frustratingly, it is rare to find a psychotherapist (or a family/play/art therapist) working as part of a multidisciplinary team in private or public health.

There is also a deeply pervasive myth that it is impossible to fill a ‘full fee paying’ private practice as a counsellor or psychotherapist because of the mental health plan insurance system which only provides rebates to psychologists and a small number of social workers. Trying to persuade clients to engage in weekly, depth psychotherapy (without a rebate) literally felt like mission impossible. My private practice reflected this and was sporadic to say the least. Desperate and down hearted after 8 years of Master’s training to become a psychotherapist – I found myself smack bang in the middle of a major career crisis.

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4 Ways to Build a Thriving Practice in an Uncertain Economy

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Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.

Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.

So how did I do it?  I put time and energy into creating and maintaining a strong online presence.

Read more

How to Create and Sell Your First E-book (part 1)


How to write an E-book

In this guest post counselor and consultant Clinton Power shares how to create your first E-Book

There’s no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.

And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.

I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It’s been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.

With a $2.99 price tag, I didn’t write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.

Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.

So let’s dive in and look at the steps you need to get started.

Select a topic that will sell

It’s important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.

As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.

So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you’re considering writing.

For example, if you’re a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as “How to overcome child ADD”, or “I think my child has ADHD”, or “best ideas for dealing with ADD”. The idea is you want to see how many people already have products for sale that are similar to your idea.

If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.

There are hundreds of books on relationships in the Amazon store, but I didn’t find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.

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Therapist Blog Challenge #9: Power of Infographics

Therapist Blog Challenge #9 Infographic

 A picture IS worth 1000 words. Find a credible infographic that is helpful to your ideal client for your next blog post.

Visually interesting and sharable infographics can provide easily digestible information for your blog readers. It’s easy to find infographics on a variety of topics by doing a Google search of your area of interest and the word “infographic”.

Many infographics are easily sharable with the HTML code and a copy function near the infographic. Another option for adding the infographic to your blog post is to right click and copy the “copy image location” and insert into your blog post (If you have no idea what I’m talking about contact your webmaster for help).

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Counselor Self-Care Practices

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Guest Post: Hollie L. Hancock, M.S., CMHC

Reflect on how well you take care of your own needs. Help me learn more by filling out a counselor self-care practices questionnaire.

While attending an ethics conference last week, I took the opportunity to solicit participation from my fellow counselors and psychotherapists for my dissertation research.  As I described the study, and as the words “counselor self-care” crossed my lips, a loud and obvious laugh erupted from various corners of the large ballroom where the conference was being held.  From the front of the room I saw people looking at one another, laughing, and rolling their eyes; I even read the lips of one man in the front row as he said to the woman next to him, “Yeah, right!”

Honestly, I was not surprised.  In fact, I almost expected this type of response.  The laughter, snickers, and side-ways comments are exactly the reason I am researching counselor and psychotherapist self-care practices.

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5 Steps To Transforming Your Practice Into A Thriving Business

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Guest post by Edita Atteck

I believe I know who you are. You are here to be of service to others and you want to create a thriving business. You want to get client referrals, retain existing clients, and you don’t want to live from paycheck to paycheck.  You want to have a good reputation and earn client’s trust.

I know first hand how starting a business is a challenge. I’ve been there and I fully respect your feelings. I left my corporate career to pursue my passion and committed to turning it into a business helping one person at a time. And I am here today to share with you six steps I believe can help guide you to building a practice that will help you and your business to thrive.

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Therapist Blog Challenge 1: Let Google Pick Your Topic

Write a professional blog post on a topic that millions of people are already searching for.

For our first 2013 therapist blogging challenge I want to you to provide your unique professional perspective on a top Google search topic or story. It can be local, national, or global.

Apparently, millions of people are searching for people, sports and entertainment in the US. The following topics are from a list of Hot Google Searches (US) on Jan. 6, 2013:

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2013 Therapist Blog Challenge

Build your practice and attract more clients to your practice by creating regular content on your private practice website. I’ll make it easy for you!

Welcome 2013! I tell my private practice consulting clients is to have an integrated blog on their private practice website and become a regular online content creator. Potential clients are searching online for your services and I want them to be able to find you more easily. Here’s how blogging can help.

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5 Social Media Marketing Lessons From My Top Traffic Sources

Do you know where your website visitors come from? If not, it probably a good idea to start. I use Google Analytics to find out which sites are the top referrers to my private practice website WasatchFamilyTherapy.com.

The following statistics reinforce what I’ve already known. They illustrate that:

  1. A website is crucial for private practice growth.
  2. Google is king. Most people find my website through Google searches.
  3. Creating valuable content that can be shared on Facebook is definitely worth the investment.
  4. Guest blogging on larger sites does increase website traffic.
  5. It’s worth a monthly fee price to get listed in online directories.

Take a look at my year-to-date website traffic stats.

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