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Pause Before Posting About Work On Social Media Pages (part 2)

Guest post by Kimberly Sandstrom, MFTI

We all have days where we need to let out a little steam about a difficult day at work. Social media is not the place to do it.

In the first post on this topic, my goal was to bring awareness to our community about the hazards of posting personally about clients. Although our clients may not see our personal posts (see Julie Hanks Digital Dual Relationship Dilemmas), our own personal communities will, and our reputation is built on that community.

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Evolution Of A Private Practice

This year marks my 10th year in private practice and I’ve spent a lot of time reflecting on and blogging about what’s contributed to the growth and longevity of my practice. As I started creating a timeline chronicling the evolution of my practice, it became clear that the growth of my private practice coincides with my online presence building efforts. I don’t think it’s an accident that when I began actively seeking media interviews, blogging, and building my social networks that my practice experienced tremendous growth.

2 Good Reasons To Hire Office Support

Hiring an office employee, especially if it’s the first time you’ve done so, can feel scary, overwhelming and stressful. Where do you find trustworthy employees? How do I know they’re doing the billing correctly? Isn’t it less personal if clients have to talk to someone other than the therapist?

Many therapists in private practice are reluctant to hire office support for a variety of reasons. The two most common reasons that I hear in my consulting practice are: 1) cost – “I don’t want to pay out more money” and 2) control – “I don’t want to give up control.”

I had to overcome these two common barriers before I hired my first office manager.

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5 Social Media Marketing Lessons From My Top Traffic Sources

Do you know where your website visitors come from? If not, it probably a good idea to start. I use Google Analytics to find out which sites are the top referrers to my private practice website WasatchFamilyTherapy.com.

The following statistics reinforce what I’ve already known. They illustrate that:

  1. A website is crucial for private practice growth.
  2. Google is king. Most people find my website through Google searches.
  3. Creating valuable content that can be shared on Facebook is definitely worth the investment.
  4. Guest blogging on larger sites does increase website traffic.
  5. It’s worth a monthly fee price to get listed in online directories.

Take a look at my year-to-date website traffic stats.

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Why Conventional Media Still Matters

I spill my practice building media tips in new issue of TILT Magazine

One of my favorite therapists to follow on Twitter is DeeAnna Nagel, co-founder of the Online Therapy Institute. She and co-founder Kate Anthony are well-known online therapy innovators and experts. A few months ago I was delighted when DeAnna invited to submit a feature article for their November Issue of TILT Magazine (Therapeutic Innovations In Light Of Technology) on the benefits of conventional media for practice building. Regular media interviews fave been a big factor in the continued growth of my practice Wasatch Family Therapy during an economic downturn. For therapists or any business owners who want tips on how to landing conventional media interviews and how to maximize your media exposure to build your private practice turn to pg. 22. Enjoy!

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Twitter 101: Use ‘Lists’ To Follow Favorite Tweeps

Twitter home feed can be overwhelming for new users. The more people you follow, the more tweets show up on your profile page feed. Who has hours every day to read thousands of tweets? I sure don’t. That’s where Twitter “Lists” come in. I received this question from a therapist via email earlier this week, and it echoes the concerns of many therapists I’ve consulted with. How do I highlight users that I’m really interested in so I don’t have to sort through the home feed?

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Social Media Ethics (part 3): Top 3 Ethics Gurus You Should Be Following

Where do I go for trusted information on ethical use of social media for therapists? Here are the top 3 resources on the cutting edge of online ethics for mental health therapists that I find myself referencing time and time again. I have taken their online courses, read dozens of their articles, signed up for newsletters, and of course, I follow all of them on social media sites.

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3 Things Google Analytics Can Teach You About Your Private Practice

Guest post by Liz Lockard, a self-confessed Google Analytics geek who loves helping small businesses get more out of their marketing data.

Do you have a website for your private practice? If so, you can’t pass up the best free marketing insights tool for your business – Google Analytics.

If you don’t already have it installed, go do that first (check out my mini Google Analytics setup tutorial for that).

Sure Google Analytics can tell me about my website, you say, but what can it tell me about my practice?

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10 Things I Accidentally Did Right In Building My Private Practice

As I reflecting back on 10  years in private practice I did a few things right, mostly by chance.

With a business license, professional license, and big dreams, I opened a private practice ten years ago. Having never taken a business, marketing, or management course, I have learned “on the job” how to be a small business owner. Hopefully, you can learn from what I accidentally did right and intentionally apply them as you build your private practice.

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