What is Twitter?
Twitter is a popular social media platform where users can send short updates that are up to 140 characters long. Twitter is basically the equivalent of a Facebook status update newsfeed. If you have no idea what a “newsfeed” or “status update” is, then you may want to stop reading here and start by setting up a Facebook account.
Facebook is THE social network site and is the most effective way to build your practice through social media because of it’s high number of daily users. Here’s an article on how to set up a Facebook Page for your practice. If you want to know how to use Twitter, here are a few suggestions on how to effectively tweet to build your practice.
How can Twitter help you build your practice?
Twitter, like all social media platforms, is a forum for conversation and connecting with other people online. It is also a great way to spread the word about your practice, to educate the public about issues you care about, and to share your areas of expertise. The point of social networking sites like Twitter is…uh…the social networking. If your Twitter followers find value in your tweets they will share them by retweeting your information their Twitter followers. Over time you can grow a network of people who are sharing your tweets which helps you get the word out about your private therapy practice.