Sometimes when women have a hard time standing up for themselves, they think it’s because of a personal weakness or deficiency. Nicole and I talked about how this tendency is actually representative of a larger cultural context: for the vast majority of recorded history, women have had their voices silenced, and it is only within the last century that we’ve really been able to reclaim ou
Media interviews are a great way to share your passions
and spread the word about your practice.
They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income. But how exactly do you land those media interviews? How do you get the word out that you have expertise that you want to share with an audience? Read more
Get organized with these social media management tools. Post to multiple platforms from a single dashboard.
Social media is an important part of building a strong online practice presence, but it can sometimes be a pain to manage. You need to get fresh content out there on a regular basis, but it can be difficult to keep up. Thankfully, there are programs to help you schedule your posts, so you can get . Here are my two favorites:
Therapist blog challenge #16 focuses on how to help readers make it through the crazy emotional stress of the holiday season.
Here are 5 steps to getting more comfortable blogging on your private practice website
Maintaining a blog is an important part of your therapy practice’s online presence. A blog is a great way to show that you are knowledgeable about current topics in the field, but it’s also a way to personally connect with your clients. When it comes to blogging tone and style conversational is the new “professional”
Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format. Here are 5 steps to help you find your professional blogging style:
Strategies to make it easier for potential clients to find your services online
Dr. Rebecca Jorgensen invited me to participate in her monthly “Talk Time” webinar series this week to talk about the importance of developing an online presence for your private practice. In this webinar we cover the essential elements of an effective private practice website, why identifying your ideal client is an important part of self-care and burnout prevention, how to identify your ideal client, where social media “newbies” should start, strategies for building a social media presence, and how these factors all weave together to build an online presence for your practice.
Resources mentioned in this webinar:
A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.
Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.
Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.
Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize. It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.
So how did I do it? I put time and energy into creating and maintaining a strong online presence.
The key to running any company smoothly is to keep meticulous and clear records, and psychotherapy private practices are no exception. Virtually all businesses today operate with an electronic data-keeping system; paper files don’t cut it anymore. More and more private practitioners are moving toward a paperless practice, which includes a professional Electronic Health Record. And advances in technology have created software programs designed for the unique needs of those in the mental health profession.
Graphics and pictures are a great way to enhance your social media engagement for your private mental health practice. They add something that words cannot, they show personality, they can break up large blocks of text, and they add visual interest. However, in our Internet age, there is a very real danger of getting into trouble if you use an unauthorized photo. The owner of the image(s) can slap you with a fine or a law suit. Read more