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HARO: My Secret Weapon to Landing Media Interviews

HARO My Secret Weapon to Landing Media Interviews

Media interviews are a great way to share your passions

and spread the word about your practice. 

They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income. But how exactly do you land those media interviews? How do you get the word out that you have expertise that you want to share with an audience? Read more

My Top Social Media Management Tools


Get organized with these social media management tools. Post to multiple platforms from a single dashboard.

Social media is an important part of building a strong online practice presence, but it can sometimes be a pain to manage.  You need to get fresh content out there on a regular basis, but it can be difficult to keep up. Thankfully, there are programs to help you schedule your posts, so you can get .  Here are my two favorites:

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5 Steps to Finding Your Professional Blogging Style

woman typing laptop

Here are 5 steps to getting more comfortable blogging on your private practice website

Maintaining a blog is an important part of your therapy practice’s online presence.  A blog is a great way to show that you are knowledgeable about current topics in the field, but it’s also a way to personally connect with your clients.  When it comes to blogging tone and style conversational is the new “professional”

Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format.    Here are 5 steps to help you find your professional blogging style:

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Building an Online Presence for Your Practice

Strategies to make it easier for potential clients to find your services online

Dr. Rebecca Jorgensen invited me to participate in her monthly “Talk Time” webinar series this week to talk about the importance of developing an online presence for your private practice. In this webinar we cover the essential elements of an effective private practice website, why identifying your ideal client is an important part of self-care and burnout prevention, how to identify your ideal client, where social media “newbies” should start, strategies for building a social media presence, and how these factors all weave together to build an online presence for your practice.

Resources mentioned in this webinar:

Article: 10 Steps to Building an Online Practice

Webinar: My PR Secret Weapon: Landing Top Media Interviews

Join Private Practice Toolbox Facebook Group Social Media Management tool

Find out more about Talk Time with Rebecca Jorgensen

How to Build Trust with a Client Before the First Session

therapist relationship

A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.

Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.

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4 Ways to Build a Thriving Practice in an Uncertain Economy

Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.

Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.

So how did I do it?  I put time and energy into creating and maintaining a strong online presence.

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10 Ways Blogging Transformed My Private Practice

Jodie Gale MA built a thriving practice through online presence, blogging and social media. Read about her journey in this inspiring guest post.

When I returned home from the UK several years ago, I was shocked at the state of psychotherapy in Australia. There was, and still is, a lack of understanding about what psychotherapy is and a lack of promotion regarding the benefits of psychotherapy from our professional associations. Frustratingly, it is rare to find a psychotherapist (or a family/play/art therapist) working as part of a multidisciplinary team in private or public health.

There is also a deeply pervasive myth that it is impossible to fill a ‘full fee paying’ private practice as a counsellor or psychotherapist because of the mental health plan insurance system which only provides rebates to psychologists and a small number of social workers. Trying to persuade clients to engage in weekly, depth psychotherapy (without a rebate) literally felt like mission impossible. My private practice reflected this and was sporadic to say the least. Desperate and down hearted after 8 years of Master’s training to become a psychotherapist – I found myself smack bang in the middle of a major career crisis.

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4 Ways to Repurpose Existing Content for Blog Posts

Repurpose content for blog post

You already have content for hundreds of blog posts. You just don’t recognize it yet.

Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect.

An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!

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5 Signs It’s Time To Raise Your Fees

It’s common for therapists in private practice to have anxiety around money issues like how much to charge per session, how to ask clients for payment, and when to raise your fees. Getting comfortable talking about fees with clients is crucial to private practice success.

After all, you own a business. In general, I think therapists charge too little for their services.

Several years ago, I resigned from managed care and I raised my psychotherapy fees at the same time. Fortunately, my practice didn’t suffer financially from those decisions. What surprised me most about raising my per session fee was that the perceived value of my services went up. “You don’t take insurance and charge a lot? You must be really good,” was a sentiment that I heard frequently from potential clients.

Interestingly, I’ve found that clients tend to invest more in the therapy process because they are investing more money out of their own pocket for treatment.

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