Photos, graphics, and memes can help build engagement and grow your online private practice presence.
Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board. Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined. It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we process images 60,000 times faster than text. Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text. So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement. Here are some examples of ways to get graphic and connect with your readers visuals. Read more