This is a more subtle offensive message in this sexist ad that no one is talking about
By now, you’ve likely read about the outrage caused by a Seattle Realty firms mailer ad that insults working mothers and the belittles the quality of their work. The mailer says, “Part-Time Agent,” with the photo of a woman juggling children in a scene of chaos vs. “Full-time Professionals,” with a photo of two men in suits in a pristine office.
There are so many things that are offensive about this ad — it’s difficult to know where to start. Here are just a few reasons that to hate this ad: it’s totally sexist, it slams the quality of working mother’s performance, it is the epitome of male privilege, it’s fear-based…
If you think the front of this ad is offensive, the back of the ad (shown below) further insults the quality of mother’s work. It lists the advantages of hiring the men’s services instead of hiring a part-time working mother because the a part-time female will only be available at “their convenience not yours.” Ugh! It occurred to me that there is another more subtle yet problematic message conveyed in this disgraceful ad that no one is talking about.