HARO: My Secret Weapon to Landing Media Interviews
Media interviews are a great way to share your passions
and spread the word about your practice.
They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income. But how exactly do you land those media interviews? How do you get the word out that you have expertise that you want to share with an audience?
I have a secret weapon that has opened many doors for me, including media interviews with The Wall Street Journal, CNN, Cosmopolitan, Woman’s Day, Fox News, Health, and dozens of other top-tier publications, without paying for an agent or PR representative. Here’s the full list of my recent media interviews. The weapon? www.helpareporterout.com (otherwise known as HARO)
HARO is an excellent free tool where reporters or journalists can go and make inquiries about what professionals they can connect with in order to cite in their publications. In other words, they are looking for experts in a certain field. You might be exactly who they are looking for! HARO is used by hundreds of news outlets, including very well-known ones such as Huffington Post, ABC, and DowJones.
How Does HARO Work?
As a potential source, you register through their website. After signing in, you’ll receive 3 emails a day that match the keyword references on your profile (where you entered your areas of expertise). If it looks like a good match, you respond and get the ball rolling. Be sure to reply quickly; these opportunities go fast!
What Results Can You Expect?
While HARO can be a great way to get exposure and land those interviews, don’t expect the offers to come rolling in right away. It can take a while to get responses. You will have to be persistent and patient in order for things to pay off. In the past few years since using HARO, roughly 20% of my query responses have resulted in published quotes. So you’ll likely need to go through a good bit of rejection before you finally get an interview or a quote published.
So be sure to check out helpareporter.com today, and get started!
Guess my secret weapon isn’t so secret anymore.
Have you been interviewed for web, print, TV, radio, or podcast? Share your links to your media interviews in the comments below
If you want the nitty gritty about how I use HARO to land top-tier media interviews, check out my 90-minute PR webinar for tips on how to share your passions and expertise with a broader audience.
Image (c) CanstockPhoto.com (4705025)
Get practice tips and blog updates in your inbox. Sign up for the Private Practice Toolbox Newsletter here.
Dynamic self & relationship expert Dr. Julie de Azevedo Hanks, LCSW loves to make a difference for women. She owns Wasatch Family Therapy and regularly contributes to KSL TV's Studio 5, and her advice has been featured nationally including Wall Street Journal, Parenting, Fox News, and others. Connect on Facebook & Twitter. Her book The Burnout Cure is available now and The Assertiveness Guide is available now.