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Therapist Blog Challenge 1: Let Google Pick Your Topic

Write a professional blog post on a topic that millions of people are already searching for.

For our first 2013 therapist blogging challenge I want to you to provide your unique professional perspective on a top Google search topic or story. It can be local, national, or global.

Apparently, millions of people are searching for people, sports and entertainment in the US. The following topics are from a list of Hot Google Searches (US) on Jan. 6, 2013:

  1. Russel Wilson Russell Wilson, Seahawks Defeat Redskins, Injured Robert Griffin III, 24-14
  2. Downton Abby Nearly 8 Million Turned to ‘Downton Abby’ Premiere
  3. Ray Lewis  Ray Lewis’ Post-game T-shirt Brings Attention to Psalm 91
  4. Jillian Michaels Alison Sweeney Blogs: Jillian Michaels Is Tougher Than Ever on The Biggest Loser 
  5. Freddie E Hip-Hop Artist Freddy E Dead In Apparent Suicide
  6. Honey Boo Boo Mother June Shannon Banking on Honey Boo Boo’s Future

Feel free to pick from any top Google search in your own country. Get creative! There are many different angles you can take from the search list above. Feel free to focus on one topic or the collection of top search topics.

Keep your article between 300-600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).

Not only will this post provide a helpful service to your site visitors, and help them get to know your professional perspective, it will also increase traffic to your private practice website. and build your practice.

After you’ve selected the topic for your blog article:

  • Write and post your blog article in the next 7 days. If you miss the deadline or you read this article months later, that’s OK too.
  • Post a link for this blog challenge in the comment section of this blog post.
  • Read, comment, and share other therapist’s articles.
  • Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
  • Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
  • Spread the word and invite mental health colleagues to join the challenge.  Articles can be added anytime throughout the year.
About Dr. Julie Hanks, LCSW:
Dynamic self & relationship expert Dr. Julie de Azevedo Hanks, LCSW loves to make a difference for women. She owns Wasatch Family Therapy and regularly contributes to TV Shows and her advice has been featured nationally including Wall Street Journal, Parenting, Fox News, and others. Connect on Instagram, Facebook & Twitter. Her books The Burnout Cure and The Assertiveness Guide are now available. Dr. Hanks is currently accepting coaching clients.



I would never be able to be a client of a therapist who writes a blog, or is on twitter or facebook.

Julie Hanks, LCSW

Hi Harriet, Thanks for your comment. To clarify, I am suggesting a professional, informational blog based on therapists area of expertise as a way to educate and provide a resources.

What’s the difference between writing a blog article about signs of an abusive relationship to share online versus speaking at a community event on the same topic, or writing a book about abusive relationships?

People are getting their health information and searching for therapy providers online. Cautiously using social media for professional use/business use is become a widely accepted by health and mental health community. Instead of placing an ad in the Yellow Pages, therapists have websites where they write articles and share them on social media.

As the years go by it will be harder and harder to find therapists who aren’t using social media for either professional &/or personal use since that’s were most people communicate and find their information.


I found both of my therapists from the Psychology Today website which is a great resource. People are definitely looking for providers online, and my current therapist has a website, but not a blog.

There is a huge difference between writing on the internet and speaking at a community event, and I’m not sure where you are going with that analogy.

You do know that clients google their therapists all the time, correct? Some people are better at googling than others, and have been known to find out all kinds of things about their therapists from the internet. Some therapists are more comfortable with that than others, and some clients are more comfortable with that than others.

I just think that both therapists and clients need to proceed cautiously with their involvement in social media. I know of one therapist who friends his clients on his facebook page, so they know what he is doing all the time, and can see all of his personal photos. That can blur the boundaries that I believe are necessary to keep the relationship therapeutic.

I also think that if a therapist writes a blog, they need to be very careful about what they write. Clients can imagine all kinds of things, including that they are the one being written about, no matter how many times the therapist says that the person in the post is fictional.

The world is changing, and therapists and clients need to keep up with the new ways of finding each other. I just want to say that everyone involved should be very careful. I myself write a blog and I gave the link to my therapist. That didn’t turn out well at all. This is all new territory, and frankly, sometimes I am quite surprised that therapists are somewhat naive about their clients, what their clients know about them, what their clients want to know about them, and how savvy some clients can be in finding out information.

Sorry to write such a long comment!

Julie Hanks, LCSW

My point is that writing a blog article is just another form of sharing a therapist’s expertise and knowledge to educate the public and let people know about their services, like speaking at a community event, writing a newspaper column or book. I totally agree that therapists should proceed with caution and be aware of dual relationships and keeping strong professional boundaries that protect the therapeutic relationship.

Kimberly Wulfert, PhD

Following your advice to use headline searches, I was drawn to blog about suicide. I never would have thought of this otherwise. I am a psychologist who uses mindfulness and meditation extensively with my clients. Never have I thought to put suicide and mindfulness into the same sentence, but it flowed together to make a thought provoking blog post I think. I would not likely have written this otherwise. Thank you for being there.

Maureen Clancy

I wrote about my intentions, rather than resolutions, for 2013, with a focus on Radical Self-Care, and invited my readers to do the same.

Great idea, Julie!


I didn’t see all of the posts mentioned above on pinterest…. I am wondering if I am out of the loop


Good Evening Fellow Bloggers!

I’m looking forward to joining the group; I see the first blog challenge is already up. My website is:

See you on the message board!



Hi there folks, Shushann here, am I on now? I didn’t get an email providing any information on a blog topic. I noticed that there was an email from a therapist that came through as a comment on the blog above.Is this the latest blog? What is the due date for this. Sorry for my late arrival
best wishes Shushann


Am I too late?

Julie Hanks, LCSW

Hi Shushann, All of the info you need should be on this blog post. You can jump in any time and write a post. When you’re done with challenge #1, jump in to challenge 2 (which will be posted in the next day or 2). Here’s the blog challenge category link so you can read the initial blog challenge post too
Welcome Shushann!

Julie Hanks, LCSW

Welcome Ashley! Feel free to jump in and start blogging any time. I’m putting time frames on the challenges because it helps to prioritize, but they aren’t “hard and fast” rules — just guidelines. Feel free to post your related blog on this challenge 1 anytime. And watch for challenge #2 in the next couple of days!
🙂 Julie

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