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5 Tips For Overcoming Blogophobia

Blogging is a great way to talk to potential clients about your private practice services and specialties. You can set up a blog account for free at wordpress.com, blogger.com, and many other blogging sites. Since blogs are search engine friendly and blog posts are easy to share on social media sites they are a great tool for attracting new clients to your therapy practice.

In addition to reaching potential clients, blogging is also an avenue that allows you to provide valuable resources for current clients. In spite of the many business benefits of blogging, many therapists are hesitant to venture into the blogging world. This hesitation or anxiety about blogging is known as “blogophobia.”

When I first started blogging a couple of years ago, I suffered from self-doubt and nagging questions. What if I spend all of this time writing a blog and no one reads it? What if I sound dumb? What if I get mean comments about my posts? Where do I start? What should I blog about? How often should I blog? If you’re a therapist wanting to start a blog, or you have a blog that is rarely updated, here are some quick tips to help you gain the confidence to blog consistently and reach more potential clients with your practice message.

 

1) Keep it short and sweet

Blog posts are generally between 300-500 words. Blog readers want quick and easy information, not long discourses. You’ve probably written emails that are longer than 300 words. Compared to the length of papers,  thesis, or a dissertation, blogging will be a piece of cake.

2) Let go of perfectionism

Read your post aloud to catch any errors and to make sure that your writing flows. It may also help to have a colleague read through it before you publish to proof for errors you may have missed. If you find mistakes after your blog post is published you can always edit them after the fact.

3) Use your authentic voice

One of the reasons why blogs are so popular is that you get to “know” the blog writer. Unlike professional papers, blogs are often written in first person. Write about topics that you’re passionate about in your own voice so potential clients can get a feel for your therapy style, your strengths, and your theoretical orientation. Authenticity will draw your ideal clients to your therapy practice.

4) Set a schedule

Blogging regularly is an important part of overcoming your anxiety, of gaining confidence,  and of keeping visitors coming back to your blog for new information. Build time into your schedule to blog as part of your private practice marketing strategy.

5) Recycle content

Start blogging on topics you’ve already researched and written about. You likely have dozens of research papers, articles, or special projects that you’ve written during graduate school or your professional career. Take those topics and repurpose them for blog articles.

One final note…make sure you have your contact information on your blog site and at the end of every post so potential clients can visit your website,  or contact you via email or phone.

I’d love to take a peek at your blog posts and see what you’re blogging about and share them on social media to help you spread the word about your private practice. Feel free to post links to your articles comment box below.

About Dr. Julie Hanks, LCSW:
Dynamic self & relationship expert Dr. Julie de Azevedo Hanks, LCSW loves to make a difference for women. She owns Wasatch Family Therapy and regularly contributes to TV Shows and her advice has been featured nationally including Wall Street Journal, Parenting, Fox News, and others. Connect on Instagram, Facebook & Twitter. Her books The Burnout Cure and The Assertiveness Guide are now available. Dr. Hanks is currently accepting coaching clients.

Comments

Mark

Hi,

I am new to blogging and have started a blog which has been running six weeks now. I have Bipolar Affective Disorder and I write about the impact it has had on my and my family. I also research BPD as naturally I have a strong interest in it. I think I am writing too long posts having read about your word limit! Any suggestions on how I could improve my blog would be most welcome. Thanks

Braden Talbot

Once you understand that 99% (if not 100%) of information isn’t really new, it’s not so scary.

The new part is your story and your spin and you’d be amazed at how many people are interested to hear it.

KC

Great post! I have been thinking about doing a “therapy blog” for some time, but i wanted to plan a little bit for it. However i do have a personal blog where i talk about topics close to my heart and based on lessons i learn in my practice (about myself too) Feel free to check it out:http://www.kccandy.blogspot.com/

PsychCentral

Want to get into the game by blogging, but afraid to start? @Julie_Hanks helps you combat blogophobia with a few tips http://t.co/9XZiyYs

Izzy Gregorio

5 Tips For Overcoming Blogophobia: Since blogs are search engine friendly and blog posts are easy to share on so… http://t.co/vmzfO8I

Mariah

I know a therapist blogger who enabled comments and found out that the comments were coming from a client who was posting under a pseudonym. It turned out to be a giant distraction from the therapy for both of them. Do you recommend enabling comments, and responding to blogger comments? I personally will not read a blog on which the blogger does not respond to comments, because it is merely advertising then. It’s advertising when you respond to comments, but somehow it doesn’t seem as bad. That is, unless you are engaging with a client, and enabling their distraction from the true business of therapy.

Julie Hanks, LCSW

Mariah, I recommend enabling comments that require your approval on your blog so you can screen them. I think of blogging as virtual public speaking. A client may attend a public workshop or sign up for a community class that you were teaching and comment or ask questions. I’d be curious to know if the comments were appropriate for the blog and why the client felt the need to post under a pseudonym. As a therapist, I think it could be great “grist for the mill” of clinical work to process why the client was engaging in such a way on my blog…Thanks for your comment. Good question to consider.

Julie Hanks, LCSW

Hi Mark, Thanks for your comment. Wow, you’ve only been blogging for 6 weeks and already have so much content! What a great resource you’ve created. Here are a few suggestions: 1) Adding images to blog posts will add visual interest 2) If your posts are too long I suggest that you break them into parts 1, 2, and so on. 3) Use bold, bullet points, and lists more to make it easy for readers to scan and find the most important information. Best to you in your blogging and your health.

Julie Hanks, LCSW

Braden, I totally agree. Thanks for adding your perspective.

Julie Hanks, LCSW

Well done KC! Nice use of images to break up text and catch reader’s eye. I’ll be excited to see your therapy blog when you launch it. Thanks for commenting.

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